I grew up in the world of athletics — competing at the collegiate and semi-pro level and pushing my body as a bodybuilder. What I saw were two extremes: in the military, it was endless cardio with not enough focus on strength training; in athletics, there was precision training at the highest level, but reserved only for the chosen few. Both had value. Both had power. But both were missing the full picture.

Then I came across Dr. Peter Lemon’s groundbreaking research on protein, and it shattered the old rules. He proved that protein needs must scale with lean muscle and training intensity, not just body weight. That discovery unlocked something revolutionary: the ability to burn fat while protecting and building lean muscle — if you had the right system.

That’s when it hit me. If I could merge the grit of training, the precision of data, and the science of nutrition into one accessible system, I could give everyday people the same edge as elite athletes.

That vision became the foundation of Fitness Retreat.